2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including shipping, returns, and customer support
• Manage your account and verify your identity
• Send transactional messages (order confirmations, shipping updates, refund notices)
• Send marketing communications, when you have opted in, about new products, promotions, and brand news
• Operate, maintain, and improve the Site and our products
• Personalize your shopping experience and show relevant content
• Detect, prevent, and respond to fraud, abuse, or security incidents
• Comply with legal obligations and enforce our terms

3. Legal Bases for Processing (EEA / UK Users)

If you are in the European Economic Area or the United Kingdom, we process your personal data under one or more of the following legal bases: performance of a contract with you, compliance with legal obligations, our legitimate interests (such as improving our products and preventing fraud), and your consent (which you may withdraw at any time).

4. How We Share Your Information

We do not sell your personal information. We may share it with:

• Service providers who help us run the Site and our business — including payment processors, shipping and logistics partners, email and SMS providers, hosting providers, customer support tools, and analytics services. These parties are only allowed to use your information to perform services for us.
• Advertising partners, where you have consented, to deliver and measure relevant ads.
• Legal and safety recipients — courts, regulators, or law enforcement — when required by law, to protect rights, or to investigate fraud or security issues.
• Business transfers — in connection with a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.

5. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to keep you signed in, remember items in your cart, understand how the Site is used, and (with your consent) deliver personalized advertising. You can control cookies through your browser settings or, where available, through our cookie banner. Disabling certain cookies may affect the functionality of the Site.

6. Data Retention

We keep your personal information only for as long as needed for the purposes described in this Policy — for example, to fulfill your orders, comply with tax, accounting, and legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we delete or anonymize it.

7. International Data Transfers

We operate internationally, and your information may be transferred to, stored in, or processed in countries other than your own. Where required by law, we use appropriate safeguards (such as standard contractual clauses) to protect your information when it is transferred across borders.

8. Data Security

We use reasonable technical and organizational measures to protect personal information against loss, misuse, and unauthorized access, disclosure, or alteration. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Your Rights and Choices

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your information
• Object to or restrict certain processing
• Request a portable copy of your information
• Withdraw consent at any time, without affecting prior lawful processing
• Opt out of marketing emails by clicking “unsubscribe” in any message we send
• Lodge a complaint with your local data protection authority

To exercise these rights, please contact us using the details below. We may need to verify your identity before responding.

10. California Residents

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how we use it, the right to delete personal information, and the right to non-discrimination for exercising your privacy rights. We do not sell personal information as defined under the CCPA.

11. Children’s Privacy

Our Site is not directed to children under 13 (or the equivalent minimum age in your jurisdiction), and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, please contact us so we can delete it.

12. Third-Party Links

The Site may contain links to third-party websites or services that we do not operate. We are not responsible for the privacy practices of those third parties, and we encourage you to read their privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last updated” date above and, where appropriate, notify you by email or through a notice on the Site. Your continued use of the Site after changes take effect means you accept the revised Policy.

14. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us: